The Rollercoaster – 29,000 Downloads Later

Remember this scene from the 1980’s comedy film, Parenthood?

If you follow my progress you will know two significant things have happened to me lately:

1) I left my agent and found my novel, ‘The New Mrs Dunpublished with a loss of my sales rankings and
2) I held a three day free promotion last week in an attempt to push the book back in to the charts.

It worked.

Last week, 29,000 people downloaded ‘The New Mrs D‘ for free, giving me what I hope will turn out to be a substantial new readership. Hooray!

And many authors are asking me how it happened. So as always, I am only too happy to share as much as I know here.

Firstly, I went to www.fiverr.com and paid for three services at $5 a time. A promo video, an SEO expert to share my video link as many times as possible and a marketer to send details of my book promotion to forty websites.

I also successfully managed to secure a small advertisement with www.bookbub.com. Bookbub only accept something like 10-20% of submissions I believe and require that you have a certain amount of five star reviews. But I do credit this with the huge spike of downloads I achieved on the very first day.

I paid what was at the time, just over $30 to have The New Mrs D promo mailed out to a 210,000 strong mailing list of fans of chick lit. The prices have risen a little lately, but you can find them here.

What’s great is that although I didn’t have the funds to reach the 1,030,000+ subscribers of their women’s fiction list ($245) The New Mrs D reached the no1 best selling humour spot on both the Amazon UK and US free stores list for the entire length of the promotion. It’s highest ranking over ALL of the free store books was no4 in the UK and no7 in the US – beating many of the other BookBub promoted novels for those days who would have accessed the one million plus mailing lists. Not at all bad!

What I didn’t do was tweet my book link constantly or flash post to hundreds of Facebook pages. Some people may have done that for me through the Fiverr.com gigs, but not I. I simply do not believe it works. I did write a blog post and share it across my social channels and I did share the promotions progress over the three days. I also manually entered the book to around twenty free ebook promoting websites. And that is it, the sum total of my efforts.

As I type, The New Mrs D is no 20 in the best selling literary humour chart, just ten places behind Helen Fielding’s ‘Mad About The Boy’. Maybe it will stay, maybe not. Maybe it’s a post promotional lucky spike in sales that will tail off. Only time will tell.

But what a roller coaster! It’s thrilling and hard and scary and up, down, up, down and round and round. What a ride, this writerly life.

I like the roller coaster.

Back to book two!

Those lovely folks at Novelicious.com made me this.
Those lovely folks at Novelicious.com made me this.

Those lovely folks at Novelicious.com made me the quote opposite. Read my full interview on the site HERE

If you wish to know the specific details of services I used on Fiverr, please email me at hell4heather@gmail.com

I’ll be happy to answer any questions you may have in the comments here also!

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18 thoughts on “The Rollercoaster – 29,000 Downloads Later”

      1. Once you get back into it you’ll be amazed how quickly it comes back. I’m less than 2 weeks elapsed or 5 days of writing & already over 12,000 words.

  1. I’m delighted for you Heather and you will go from strength to strength, considering that you were already looking pretty good with your work. I’ve just completed my fourth novel, ‘A Taste of Honey’ and although it’s early days I’m considering a Free promo to see if it gives the book a boost.
    I read ‘Mrs D’ in the early stages of its publication and I thought then that it would make a great movie. When the tide of success is with you my friend, keep riding it.

    1. Thank you Tom. If you were to ask me, I think the free promos are a great idea, especially around about the time of a new book launch. I wonder if people downloading Mrs D would have moved on to my next book if I had it out there now. It’s nowhere near ready yet though. I wouldn’t do the full five days in one go either. Good luck with ‘A Taste of Honey’! X

  2. Interesting read, Heather. I especially found the info about Novelicious very interesting for my novel coming out in November. I’m now going to check out FFiver.
    Thank you for posting this.
    Hemmie

    1. You’re welcome Hemmie, & thanks for stopping by. There is a lot more I’d like to explore on Fiverr.com which I haven’t tried yet so can’t confirm their effectiveness. But, for $5 it’s worth testing a couple – just enter ‘book marketing’ into the search and see what you find. But there’s other varied & interesting gigs on there – for instance, say you wrote YA or fan fiction – there are students in Australia & the US who will post 50 flyers round their universities for $5. All of these things I think could be good, used correctly. It’s a great place for look for creative marketing ideas. Good luck! 🙂

    2. You’re welcome Hemmie, & thanks for stopping by. There is a lot more I’d like to explore on Fiverr.com which I haven’t tried yet so can’t confirm their effectiveness. But, for $5 it’s worth testing a couple – just enter ‘book marketing’ into the search and see what you find. But there’s other varied & interesting gigs on there – for instance, say you wrote YA or fan fiction – there are students in Australia & the US who will post 50 flyers round their universities for $5. All of these things I think could be good, used correctly. It’s a great place for look for creative marketing ideas. Good luck! 🙂

    3. You’re welcome Hemmie, & thanks for stopping by. There is a lot more I’d like to explore on Fiverr.com which I haven’t tried yet so can’t confirm their effectiveness. But, for $5 it’s worth testing a couple – just enter ‘book marketing’ into the search and see what you find. But there’s other varied & interesting gigs on there – for instance, say you wrote YA or fan fiction – there are students in Australia & the US who will post 50 flyers round their universities for $5. All of these things I think could be good, used correctly. It’s a great place for look for creative marketing ideas. Good luck! 🙂

    4. You’re welcome Hemmie, & thanks for stopping by. There is a lot more I’d like to explore on Fiverr.com which I haven’t tried yet so can’t confirm their effectiveness. But, for $5 it’s worth testing a couple – just enter ‘book marketing’ into the search and see what you find. But there’s other varied & interesting gigs on there – for instance, say you wrote YA or fan fiction – there are students in Australia & the US who will post 50 flyers round their universities for $5. All of these things I think could be good, used correctly. It’s a great place for look for creative marketing ideas. Good luck! 🙂

    5. You’re welcome Hemmie, & thanks for stopping by. There is a lot more I’d like to explore on Fiverr.com which I haven’t tried yet so can’t confirm their effectiveness. But, for $5 it’s worth testing a couple – just enter ‘book marketing’ into the search and see what you find. But there’s other varied & interesting gigs on there – for instance, say you wrote YA or fan fiction – there are students in Australia & the US who will post 50 flyers round their universities for $5. All of these things I think could be good, used correctly. It’s a great place for look for creative marketing ideas. Good luck! 🙂

    6. You’re welcome Hemmie, & thanks for stopping by. There is a lot more I’d like to explore on Fiverr.com which I haven’t tried yet so can’t confirm their effectiveness. But, for $5 it’s worth testing a couple – just enter ‘book marketing’ into the search and see what you find. But there’s other varied & interesting gigs on there – for instance, say you wrote YA or fan fiction – there are students in Australia & the US who will post 50 flyers round their universities for $5. All of these things I think could be good, used correctly. It’s a great place for look for creative marketing ideas. Good luck! 🙂

      1. Hi Heather, I’ve just checked out ffiver.uk, as I’m British, and it’s very interesting – I never knew it existed! I’m going to see what I can find to help me. Hope your sales continuing mounting up! 😃

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