Remember this scene from the 1980’s comedy film, Parenthood?
If you follow my progress you will know two significant things have happened to me lately:
1) I left my agent and found my novel, ‘The New Mrs D‘ unpublished with a loss of my sales rankings and
2) I held a three day free promotion last week in an attempt to push the book back in to the charts.
Last week, 29,000 people downloaded ‘The New Mrs D‘ for free, giving me what I hope will turn out to be a substantial new readership. Hooray!
And many authors are asking me how it happened. So as always, I am only too happy to share as much as I know here.
Firstly, I went to www.fiverr.com and paid for three services at $5 a time. A promo video, an SEO expert to share my video link as many times as possible and a marketer to send details of my book promotion to forty websites.
I also successfully managed to secure a small advertisement with www.bookbub.com. Bookbub only accept something like 10-20% of submissions I believe and require that you have a certain amount of five star reviews. But I do credit this with the huge spike of downloads I achieved on the very first day.
I paid what was at the time, just over $30 to have The New Mrs D promo mailed out to a 210,000 strong mailing list of fans of chick lit. The prices have risen a little lately, but you can find them here.
What’s great is that although I didn’t have the funds to reach the 1,030,000+ subscribers of their women’s fiction list ($245) The New Mrs D reached the no1 best selling humour spot on both the Amazon UK and US free stores list for the entire length of the promotion. It’s highest ranking over ALL of the free store books was no4 in the UK and no7 in the US – beating many of the other BookBub promoted novels for those days who would have accessed the one million plus mailing lists. Not at all bad!
What I didn’t do was tweet my book link constantly or flash post to hundreds of Facebook pages. Some people may have done that for me through the Fiverr.com gigs, but not I. I simply do not believe it works. I did write a blog post and share it across my social channels and I did share the promotions progress over the three days. I also manually entered the book to around twenty free ebook promoting websites. And that is it, the sum total of my efforts.
As I type, The New Mrs D is no 20 in the best selling literary humour chart, just ten places behind Helen Fielding’s ‘Mad About The Boy’. Maybe it will stay, maybe not. Maybe it’s a post promotional lucky spike in sales that will tail off. Only time will tell.
But what a roller coaster! It’s thrilling and hard and scary and up, down, up, down and round and round. What a ride, this writerly life.
I like the roller coaster.
Back to book two!
Those lovely folks at Novelicious.com made me the quote opposite. Read my full interview on the site HERE
If you wish to know the specific details of services I used on Fiverr, please email me at email@example.com
I’ll be happy to answer any questions you may have in the comments here also!